They say that presentation is key, and that’s never been more true than when it comes to invitations. Gone are the days of boring, plain and simple invitations. It’s time to say hello to a new generation of ones that pop, fun and unbelievably eye-catching. Perhaps no one knows that better than Laura from IDoBliss, an Etsy shop full of all sorts of invitations for every occasion — everything from weddings to bridal showers to baby showers to save-the-dates; there are also a variety of gorgeous stationery sets to choose from! All the invitations are handmade, and Laura describes her shop as a place “where creativity with paper prevails!” Read on for the scoop on what led Laura to open her shop, her love of stationery and her tips for the perfect invitation! xoxo

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Tell me about IDoBliss. What’s the inspiration behind its launch?
I have always been a creative person and especially in regards to paper, crafts and scrapbooking. I began creating designs for many family and friends’ events and special occasions even as a teen. I worked as a microbiologist for a medical device company for many years, but was looking for a change. My goal switched to a career in forensics, so I began seeking out a new career path. In 2005, I chose to strike out on my own and start a custom design business, and at the same time, my dream forensics job came calling. I became a wife, a forensic scientist, an entrepreneur and a mom all within a few years. I have since then mastered juggling all these exciting facets of my life. I am still solving crimes with fingerprint analysis, and creating invitations for brides around the world.

When did you become interested in stationery and design, particularly in wedding stationery?
In 2003, I decided to create my own wedding invitations and the obsession began. I really enjoy using different papers, ribbons and embellishments to create something unique and unlike any other type of card available to brides. My handmade pieces are truly pieces of art, and each item is hand assembled by my hands — and so I take great pride in my items and work.

Why do you think the perfect piece of stationery/invitation is so important?
Setting the tone for your wedding is crucial. I believe that people still enjoy receiving mail in general, and when a wedding invitation shows up, in between the ads and bills, there is a level of excitement that still exists. With all the technology in today’s world, receiving an actual physical invitation is still important and necessary. I don’t think we should give this up quite yet for the ease of simplicity or cost. Especially when we are celebrating one of the most special events in a lifetime, a wedding invitation should capture the romance, love and anticipation of the upcoming day — and emanate that to their loved ones.

What are you top 3 tips for the perfect invite?
1. Have a budget and a specific color palate
2. Use a variety of textures and paper sheens
3. Adding embellishments such as ribbons, shells, crystals or feathers will help the invitation stand out from the rest

What is your favorite piece in your shop and why?
I have a lot of favorites, but right now, my favorite piece is the Gatsby wedding invitation. I just adore the bright color combination of blues and purples, and it literally makes my brain want to get up and start swing dancing! This invitation has a touch of glitter gold, which is a new color through my supplier, Envelopments. The peacock feather adds that touch of class, and I like the fonts and layout as they are not ordinary.