Have you guys seen Dove’s new Real Beauty Sketches ad campaign? I’ve always admired the beauty brand’s body-positive message, and their newest approach encourages women to see themselves through the eyes of a stranger because “you are more beautiful than you think.” Dove asked seven women of different ages and backgrounds to describe themselves while a sketch artist brought their descriptions to life. When these drawings were then compared to sketches of the women as they’re described by a random stranger, it became crystal clear: Women were looking through a fun house mirror! Look at how different those sketches are — of the same woman…
What do you think, friends? Isn’t it inspiring? xoxo
Her Eyes.
Must-see: TIME magazine covers
Letters To My Future Husband: Letter #151.
The Drifter and the Gypsy says
This is such a wonderful concept, I love it! We are all too often our own worst critiques!
Amy {Cupcakes+Couture} says
i saw this yesterday and it brought tears to my eyes. such a great lesson for all of us to stop being so hard on ourselves!
xoamy
http://www.cupcakesncouture.com
Beautiful Things says
It's an interesting concept but I'm a little uneasy with it of the idea that women gain value from because of the way they look. I think that although it may seem like a cuddly idea but essentially it's about Dove selling stuff by playing on female insecurities. It's just done in a new way.
Wow, I am cynical. 🙁
Dancing Branflake says
Yes! Absolutely! I have my own what gs about this (as you know) and I love what they did.
HayleyKiah says
It's incredible how differently they saw themselves. I just ADORE dove. 🙂
Blue Eyed Night Owl says
This was amazing! I love Dove for always having such fantastic campaigns<3 Thanks for sharing!
LyddieGal says
this is such a powerful campaign – it's crazy how we don't ever really see ourselves.
Chic on the Cheap