I Heart NY logo makeover

The iconic I Heart NY logo is getting a little makeover with a new advertising campaign! To celebrate all things tourism throughout New York state this summer. Follow Your Heart is inviting the public to submit their own I Heart NY logos, replacing the heart with what they love about New York — everything from a pizza slice to a roller coaster. “This campaign reinvents one of our state’s great assets — the ‘I Love NY’ icon — which is known the world over as one of the most successful advertising symbols ever,” said New York Governor Andrew Cuomo. How fun is that? What do you love most about New York, friends? xoxo

P.S. Remember these awesome state prints?


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Comments

  4. ElsaD says

    Hey! To be honest, the pretzel was the one that caught my attention first! 🙂 But i love every one of them. And also the 'umbrella concept' of the camapign is SO good! Thanks for sharing Melissa! (if u have a minute, I would LOVE to hear your opinion about my latest post) xoxo

    Reply

  10. silverthoughts2 says

    I'm in love with the mountains here. Seriously. And the clear skies (well, relatively speaking…it has been raining a lot). New York State (not just the big city) is absolutely beautiful and I'm glad to be living here again.

    Reply

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