To celebrate the launch of its new chcocolate-flavored beer, Portuguese brand Sagres rolled out a brilliant digital tie-in: A Web site made out of actual chocolate. Victor Nunes is the best chocolatier in Portugal, and he and his team carefully sculpted the site at their chocolate factory. All the components of the site were then shot in different stages and positions, which became the raw materials for the site.
How genius is that? Doesn’t it sort of remind you of Willy Wonka?
P.S. I’m craving chocolate now… 🙂